The Augmented Reality market has grown so colossal that predictions estimate its value to reach $61.4 billion by 2023. AR has permeated into (almost) every field which includes healthcare, gaming, entertainment, retail, digital marketing, education, utilities, et al. 

When we narrow it down to Augmented Reality in retail, Wikitude approximates that 32% of shoppers are regular users of AR and 73% of smartphone AR users are highly content with the experiences. Such Augmented Reality retail statistics prove how the market has accepted the technology and is exponentially growing with its help.